Outreach
Outreach is a broad term in quizbowl that refers to actions taken to grow the game as a whole through the establishment of quizbowl teams at new schools, the conversion of existing teams and tournaments playing non-pyramidal quizbowl to pyramidal quizbowl questions and good quizbowl practices, and the expansion and support of existing teams on the quizbowl circuit.
Need For Outreach
Outreach to Other Schools (External Outreach)
Currently, only a relatively small proportion of existing educational institutions in the United States (and the world as a whole) have active quizbowl teams, though forms of quizbowl maintain a relatively expansive global geographic footprint. Many other institutions have teams that play only one or two events per season. And many schools have teams that only participate in non-pyramidal events each year. The exact proportion of schools in each state that actively participate in multiple pyramidal quizbowl events each year varies considerably from state-to-state. Even in states with very high levels of participation in pyramidal quizbowl like Illinois, there are hundreds of schools that do not field quizbowl teams each year.
In other states like Arkansas and Kansas, a large proportion of schools have quizbowl teams but almost all of the teams in the state play only non-pyramidal events. Attracting more of these teams to more pyramidal quizbowl events and convincing existing hosts in those states to change the types of questions used as well as potentially the format and rules for their tournaments to match the standards of good quizbowl is a major outreach challenge.
Outreach Within Schools (Internal Outreach)
Within schools, quizbowl must also compete for interest with various other academic extracurriculars, including some like Science Olympiad, Odyssey of the Mind, and Academic Decathlon that have long histories of institutional support in certain regions. Maintaining a quizbowl team also requires a baseline level of organization within a school, usually in the form of needing to maintain a certain number of participants and a faculty advisor each year to remain an official extracurricular at a school. A number of formerly strong high school quizbowl teams such as Eleanor Roosevelt and Ezell-Harding have gone defunct after the departure of coaches or involved students. Expanding the members of quizbowl teams at schools to include more members is a key part of outreach as well, especially since losing players to graduation can accelerate the loss of valuable institutional knowledge and leadership.
External Outreach Techniques
Many instances of external outreach take place as part of a tournament host's efforts to attract teams to attend a given tournament, but external outreach can be undertaken by individuals or groups at any time. It is, however, often very helpful to have specific dates of upcoming tournaments—preferably those with a novice division for new teams—available when you conduct outreach to help new teams plan.
Emailing
Emails to specific contacts at a school are a quick and costless way to conduct outreach. At schools with an existing quizbowl team of any kind, the coach of the team is usually the best point of contact. Identifying potential contacts at a school without a quizbowl team can require more research; potential options include the principal, vice or assistant principal (ideally one that oversees student activities, if available), activities (sometimes also athletic) director, gifted coordinator, and/or specific teachers. Ideally each email is tailored to the specific school and region (i.e. if other schools in the region call quizbowl "Scholars Bowl", it makes sense to call it that in the email).
Outreach emails to schools not familiar with quizbowl should generally be short and link to additional material rather than try to explain all of quizbowl within one email. Establishing interest and ensuring that the email finds its way to an interested sponsor (perhaps by being forwarded by the principal to an internal listserv) is the primary goal of an initial email, with more details coming later.
Email outreach does, however, have the drawback of being a bit of a numbers game: getting a response rate of 5% is outstanding while 2-4% is more typical. Nevertheless, such efforts—when done repeatedly in the same area over several years—can be very effective in forming and expanding circuits in new areas.
Phone Calls
In some parts of the country, it may make sense to pitch quizbowl via a phone call. Leaving messages is likely a better option than calling during school hours, though calling after school might also work. You can also leave a message as a follow-up after an email to the same contact.
In-Person
Talking with students from other schools at other academic competitions can be a great way to drum up potential interest in a quizbowl team. Quizbowl may also be represented at various meetings of local educational officials or school fairs via a booth or a presentation. Making sure to talk with new teams at the first few tournaments that they attend is also an important part of this to help welcome them to the circuit.
After establishing initial contact with an interested contact at a school, an in-person visit to the school to talk with the contact and interested students is a highly effective option. Bringing a buzzer system to demonstrate how quizbowl works and reading some accessible questions to interested students can help jump-start interest in quizbowl at a school and prepare teams before their first tournament.
Organizing
Given the amount of time that it can take to identify and send emails or make phone calls to potential contacts, the need to keep track of which schools have been contacted, and the need to provide resources to new teams and more generally promote quizbowl as an activity in an area, using an organization as a vehicle for coordinating outreach can be a good idea. Organizations in Missouri and Pennsylvania have extensive websites with resources for local teams and may help organize outreach campaigns alongside tournament hosts throughout the year. In other states like Illinois, the state coaches association may conduct considerable amounts of outreach each year.
Internal Outreach Techniques
At the high school level, many of these assume the existence of a coach or sponsor for the quizbowl team who is willing to provide classroom space and administrative support for a quizbowl team. If your school does not have a team already, the first step is usually getting the support of a faculty member at your school to help sponsor and advertise the club. Note too that some schools have an overwhelming amount of interest in quizbowl and thus use try-outs to whittle down the number of team members while others have an open-door policy of accepting everyone who attends.
Announcements and Posters
Getting out word that the quizbowl team at a school exists and is welcoming new members is a key first step. Announcements should include practice or meeting times and locations as well as ideally an email address or other form of contact to respond to students with questions. Use the morning announcements, posters or flyers on bulletin boards, social media, and any other reasonable medium to ensure that anyone who might be interested in quizbowl at your school is aware that your school has a team. This usually needs to be repeatedly yearly.
Personalized Invitations
One practice that has worked at some schools is to reach out individually to students who might be interested in quizbowl via a personalized email or letter inviting that student to attend quizbowl practices and/or join the quizbowl team. Teachers may ask other teachers for a list of students who seem particularly intellectually curious or who might be strong students but not currently involved in the quizbowl team and then send invitations to those students and/or their parents. This technique can help attract more students who might be interested in quizbowl, but wouldn't necessarily choose to attend practice on their own. It should ideally be used as a complement to more open recruitment calls, however, so that the team does not become an invite-only activity.
Intramural, Classroom, and Student-vs-Teacher Competitions
One way to raise the profile of quizbowl on a school campus is to have the quizbowl team moderate matches between various other student groups, perhaps as part of a larger school-wide competition. Others may set up exhibition matches between the quizbowl team and a team of faculty members that is held in front of the school at an assembly or at a fundraiser. Quizbowl sponsors may also simply want to break out the buzzer system within their classrooms during periods of downtime (such as waiting on state-mandated testing or grade-specific assemblies) or as a way to review before a test.