Outreach
Outreach is a broad term in quizbowl that refers to actions taken to grow the game as a whole through the establishment of quizbowl teams at new schools, the conversion of existing teams and tournaments playing non-pyramidal quizbowl to pyramidal quizbowl questions and good quizbowl practices, and the expansion and support of existing teams on the quizbowl circuit.
Need For Outreach
Outreach to Other Schools (External Outreach)
Currently, only a relatively small proportion of existing educational institutions in the United States (and the world as a whole) have active quizbowl teams, though forms of quizbowl maintain a relatively expansive global geographic footprint. Many other institutions have teams that play only one or two events per season. And many schools have teams that only participate in non-pyramidal events each year. The exact proportion of schools in each state that actively participate in multiple pyramidal quizbowl events each year varies considerably from state-to-state. Even in states with very high levels of participation in pyramidal quizbowl like Illinois, there are hundreds of schools that do not field quizbowl teams each year.
In other states like Arkansas and Kansas, a large proportion of schools have quizbowl teams but almost all of the teams in the state play only non-pyramidal events. Attracting more of these teams to more pyramidal quizbowl events and convincing existing hosts in those states to change the types of questions used as well as potentially the format and rules for their tournaments to match the standards of good quizbowl is a major outreach challenge.
Outreach Within Schools (Internal Outreach)
Within schools, quizbowl must also compete for interest with various other academic extracurriculars, including some like Science Olympiad, Odyssey of the Mind, and Academic Decathlon that have long histories of institutional support in certain regions. Maintaining a quizbowl team also requires a baseline level of organization within a school, usually in the form of needing to maintain a certain number of participants and a faculty advisor each year to remain an official extracurricular at a school. A number of formerly strong high school quizbowl teams such as Eleanor Roosevelt and Ezell-Harding have gone defunct after the departure of coaches or involved students. Expanding the members of quizbowl teams at schools to include more members is a key part of outreach as well, especially since losing players to graduation can accelerate the loss of valuable institutional knowledge and leadership.
External Outreach Techniques
Many instances of external outreach take place as part of a tournament host's efforts to attract teams to attend a given tournament, but external outreach can be undertaken by individuals or groups at any time.
Emailing
Emails to specific contacts at a school are a quick and costless way to conduct outreach. At schools with an existing quizbowl team of any kind, the coach of the team is usually the best point of contact. Identifying potential contacts at a school without a quizbowl team can require more research; potential options include the principal, vice or assistant principal (ideally one that oversees student activities, if available), activities (sometimes also athletic) director, gifted coordinator, and/or specific teachers. Ideally each email is tailored to the specific school and region (i.e. if other schools in the region call quizbowl "Scholars Bowl", it makes sense to call it that in the email). Email outreach does, however, have the drawback of being a bit of a numbers game: getting a response rate of 5% is outstanding while 3-4% is more typical.
Cold Calling
In some parts of the country, it may make sense to call. Leaving messages is likely a better option than calling during school hours, though calling after school might also.